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Don Baker, MBA


Don Baker is the owner of SDL Consulting, LLC and he is Partner with The Partnering Group, a strategy consultant in the consumer products industry. Don has over 35 years of industry experience in a variety of retail and packaged goods management roles with companies such as Borden, Diageo and Nestle. Don also has retail store management experience as he worked for Jewel Food Stores. Don’s most recent experience came at Sara Lee where he was Vice President of Best Practices for Sara Lee with responsibilities that included; pricing and promotion management, category management, shelving and assortment, training, customer strategy and sales operations. Don has an MBA from Loyola University and a Bachelor of Science in Food Distribution from Western Michigan University.