Preparing our young women to be Fuerte/Strong is our priority. 

The FUERTE/STRONG New Leadership Program – A Better YOU! immerses young women of color via a 5-week Boot Camp for Success.

Who is it for?

Young Latinas, ages 19-30, who aspire to be better, to make more money, to have a career that leads to leadership, to make a difference in their families, to make an impact in their community, and make their lives mean something.

Program Cost


Curriculum Includes: 5 Sessions (Online/Live in Chicagoland area)


March 1: What's your story? (Online)

Storytelling has been proven as the most interesting way to communicate. Isn’t that what Netflix is all about. Is your life story ready to captivate. Tamika Lechee Morales, author, playwriter, teacher, founder and CEO of a non-profit will share her story and teach you how to write your story.


March 16: Tell your Story (Live/Online)

You will craft your story- We will take what we learned in the first session with a few more tools to actually write your story. Luz Canino-Baker, author, adjunct professor, leadership coach, and founder and CEO of a non-profit organization will facilitate the process of crafting your story.


April 6: Clean up Brand YOU! (Live/Online)

From the moment you walk into a room you are being defined. Would you like to control the message? Luz Canino-Baker, author, adjunct professor, leadership coach, and founder and CEO of a non-profit organization will teach you how to shape your brand to reflect a Better YOU!


April 20: Just Do It! (Live/Online)

Do you live in the some day/one day world? Why don’t you just do it? We will have a panel made up of women who one day decided to just do it and their lives were never the same. You will have table time with the women of your choice.

Tanya Flores:  serial entrepreneur, real estate agent, biker.
Luz Canino-Baker: author, adjunct professor, leadership coach, and founder and CEO of a non-profit organization will teach you how her year of “Just Do It” Shaped her life.
One more to be announced


May 4: GRIT (Activity in your City, Lunch, Online)

Angela Duckworth, Ph.D and GRIT Guru has written that GRIT is the determining factor for those who succeed. GRIT as she defines it is passion and perseverance towards long-term goals.

An activity in your city will be conducted to observe your GRIT in action. More to come on this day.

A Better YOU! Program

Register for the Program by filling a small form.

3 phases of
FUERTE (STRONG) Leadership Program


Camo Green Phase - Fundamentals -Life Disciplines

  • Find your Purpose
  • Commitment (Are you your word all the time?)
  • Self Management vs. Time Management (change)
  • Mentoring via Group with an Influential Woman
  • Meet your Tribe
  • Fear Project begins
  • Thinking outside the box-Experiential Leader
  • Understanding Your Personality Type plus 15 other types (MBTI)

Camo Beige/Brown Phase - Markmanship

  • Sharpen Your Soft Skills
  • Know your strengths and the right fit for your career (Strong & Holland Theory)
  • GRIT

Camo Pink Phase - Field Lessons - Go Beyond Your Limits

  • Storytelling Skills/Craft your Story
  • Communicate with Confidence
  • Professional Presence
  • Salary Negotiation
  • Powerful Networks
  • Fear Project Presentations

Key tools of leadership

The FUERTE/STRONG Leadership Program will immerse the young woman of color in key success skills required to thrive in Corporate America and/or other organizations. The program is comprised of 10 key skills:


Understanding Your Strengths

Critical/Creative Thinking


Personal Presence/ Story Telling


Dealing with Conflict

Challenging Your Limiting Beliefs

Project & Presentation Skills

Confidence & Using Your Voice

Leveraging Your Network

Participant Benefits

  • A cohort who will support and encourage your growth and development
  • An exclusive 5-week program with a carefully selected cohort
  • Relevant group project
  • Learn how to effectively navigate the workplace landscape
  • Experience Ten culturally based, highly interactive and creative sessions
  • Learn to Use cultural skills in the global work environment
  • Focus on your health and wellness
  • Career coaching
  • Books
  • Mentors assigned to team
  • Access to other like-minded women of color in your cohort
  • Access to instructors who have a passion to see you succeed
  • Access to full Latinas Mastery Institute Alumni

Our Impact

Meet Gaby Tafolla

She waited four long years, where she would invite her family and friends to help her celebrate.  But this May, there are no proms and graduation ceremonies.  For college students who have worked so hard it is a disappointment.  Parents and friends, who were waiting for these celebratory moments, equally are disappointed.  This story came close to me at Latinas on the Plaza because it is now Gabriella Tafolla’s story, one of our alumni.

Gabriella wants to be a librarian, she has always known it.  When she started college…Continue reading Latinas on the Plaza Newsletter

I want to be in the
FUERTE (STRONG) Leadership Program.
Please send me information.

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